Circular design reimagines product and service creation by prioritizing durability, reparability, recyclability, and resource efficiency. Unlike the linear ‘take-make-dispose’ approach, circular design maintains material value by keeping resources in use as long as possible, minimizing environmental impact while driving business innovation.

Implementing circular design principles can reduce costs, unlock revenue through new models like product-as-a-service, and elevate brand perception. It also positions your company to meet regulatory requirements and growing consumer demand for sustainable solutions, delivering a competitive advantage.

The Ecodesign for Sustainable Products Regulation (ESPR) is a new EU regulation that will require companies to design products that are more sustainable, reparable, and recyclable. Adopting circular design now ensures compliance, mitigates legal risks, and strengthens your product portfolio for the future.

We primarily support medium and large companies that design and develop physical products or services and want to integrate circular economy principles into their innovation and development processes. Whether you’re just starting or already on your sustainability journey, we tailor our services to your level and needs.

We assess your current design and development processes, then co-develop tailored strategies, tools, and guidelines to embed sustainability and circular economy principles from the early stages. This includes adapting innovation frameworks, decision-making processes, and integrating environmental impact assessments where they matter most.